Cognac (pronounced /ˈkɒnjæk/ KON-yak), named after the town of Cognac in France, is the most famous variety of brandy. It is produced in the wine-growing region surrounding the town from which it takes its name, in the French Departements of Charente and Charente-Maritime.
According to French Law, to bear the name Cognac, the production methods for the distilled brandy must meet defined legal requirements, ensuring strict conformity with a 300-year old production process. It must be made from at least 90% Ugni Blanc, Folle Blanche or Colombard grapes; of these, Ugni Blanc, known locally as Saint-Emilion, is the most widely-used variety today. It must be distilled twice in copper pot stills and aged at least two years in French oak barrels from Limousin or Tronçais. Most cognacs are aged considerably longer than the minimum legal requirement of two years, because cognac matures in the same way as whiskies and wine when aged in a barrel.
Fine, aged cognac is appreciated and collected by connoisseurs in much the same way as fine French wines and old Irish and Scottish whiskies.
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The region authorised to produce cognac is divided into six zones, including five crus (singular cru), broadly covering the department of Charente-Maritime, a large part of the department of Charente and a few areas in Deux-Sèvres and the Dordogne. The six zones are: Grande Champagne, Petite Champagne, Borderies, Fins Bois, Bon Bois and finally Bois Ordinaire. A blend of Grande and Petite Champagne Cognacs, with at least half coming from Grande Champagne, is known as Fine Champagne.
Note: these cognac-producing regions in southwestern France should not be confused with the northeastern region of Champagne, a wine region that produces sparkling wine by that name, although they do share a common etymology – both being derivations of a French term for chalky soil.
Cognac is made from eaux-de-vie (literally "waters of life") produced by doubly distilling the white wines produced in any of the growth areas. This drink was first created to use up the grape waste of wine making, and was considered a drink for the poor. The wine is a very dry, acidic, thin wine, not really suitable for drinking, but excellent for distillation. It may be made only from a strict list of grape varieties: primarily Ugni Blanc, Folle Blanche and Colombard, although 10% of the grapes used can be Folignan, Jurançon blanc, Meslier St-François (also called Blanc Ramé), Sélect, Montils or Sémillon.[1][2] Distillation takes place in traditionally shaped Charentais copper stills, also known as an alembic, the design and dimensions of which are also legally controlled. Two distillations must be carried out; the resulting eau-de-vie is a colourless spirit of about 70% alcohol.
Once distillation is complete, it must be aged for at least two years before it can be called 'Cognac' and sold to the public.
The final product is usually diluted to 40% alcohol content (80 proof) with pure and distilled water.
The age of the cognac is calculated as that of the youngest eau-de-vie used in the blend. The blend is usually of different ages and (in the case of the larger and more commercial producers) from different local areas. This blending, or marriage, of different eaux-de-vie is important to obtain a complexity of flavours absent from an eau-de-vie from a single distillery or vineyard. Each cognac house has a master taster (maître de chai), who is responsible for creating this delicate blend of spirits, so that the cognac produced by a company today will taste almost exactly the same as a cognac produced by that same company 50 years ago, or in 50 years' time. In this respect it is similar to the process of blending whisky or non-vintage Champagne to achieve a consistent brand flavor. A very small number of producers, such as Guillon Painturaud and Moyet, do not blend their final product from different ages of eaux-de-vie to produce a 'purer' flavour (a practice roughly equivalent to the production of single malt Scotch whisky). [3] Hundreds of vineyards in the Cognac AOC region sell their own cognac. These are likewise blended from the eaux-de-vie of different years, but they are single-vineyard cognacs, varying slightly from year to year and according to the taste of the producer, hence lacking some of the predictability of the better-known commercial products. Depending on their success in marketing, small producers may sell a larger or smaller proportion of their product to individual buyers, wine dealers, bars and restaurants, the remainder being acquired by larger cognac houses for blending. The success of artisanal cognacs has encouraged some larger industrial-scale producers to produce single-vineyard cognacs.
The official quality grades of cognac are, according to the BNIC (Bureau National Interprofessionnel du Cognac):
In addition the following can be mentioned:
No house of cognac produces all the above mentioned grades/qualities.
The crus where the grapes were grown can also be used to define the cognac, and give a guide to some of the flavour characteristics of the cognac:
The growth areas are tightly defined; there exist pockets with soils atypical of the area producing eaux de vie that may have characteristics particular to their location. Hennessy usually uses the unofficial brandy grades for its cognac offerings, but has also produced three single distillery cognacs, each with very distinctive flavours arising from the different soils and, to a lesser extent, climate. Other cognac houses, such as Moyet, exclusively use the crus to describe their different cognacs.
Cognac is sold mainly by trading houses. Some of them were founded centuries ago, and still dominate the market today. In addition to the major Cognac houses, many smaller artisanal producers still survive.
Brands of cognac include:
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The top cognac houses also produce premium-level brands, including:
Since the early 1990s, cognac has seen a significant transformation in its American consumer base, from a predominantly older, affluent white demographic to a younger, urban, and black consumer. Cognac has become ingrained in hip hop culture, celebrated in songs by artists ranging from Tupac Shakur [5] to Busta Rhymes [6] to Biggie Smalls to Ludacris and Nas.[6]
It is estimated that African Americans now comprise 60-80% of the American cognac market. A majority of African Americans have indicated in studies that the endorsement of popular musical artists is a key factor in their preference for cognac. Moreover, Pernod-Ricard, the parent company of Martell, has acknowledged that “the USA is the biggest market for cognac, and African-Americans are a priority target.”[7] After poor sales in 1998 due to an economic crisis in Asia — cognac’s main export market at the time — sales of cognac increased to approximately US $1 billion in America in 2003. This was a growth that coincided with hip-hop’s entry into the mainstream of American music.
Referenced in the Bollywood film Dilwale Dulhania Le Jaayenge starring Shahrukh Khan and directed by Aditya Chopra.
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